MIODRAG MITIC, FOUNDER
Miodrag Mitic is recognized worldwide as a leading expert and pioneer in traceability standards, solutions, system assessment and implementation.
He was appointed in a personal capacity to the European Commission Expert Group on Product Traceability (DG SANCO) and is the elected Vice-chaiman of the GLOBALG.A.P Chain of Custody Committee.
Miodrag is on assignment with the Syngenta Foundation for Sustainable Agriculture in the position of Managing Director, Farmforce. Most recently, he advised GHX Europe, Godiva, CEN FishBizz, WWF, ChilePork, IFS Food, Coca Cola Company, Trace Register, ChinaTrace, Alla Turca Tekstil, Anteleon Imaging Systems, and JSV Sistemas RFID.
Previously, he served as Vice-president Global Development & Strategy at TraceTracker, where his team was awarded the Technology Pioneer 2009 title by the World Economic Forum. He served as General Manager leading the Solutions and Industry Engagement business units at the GS1 Global Office from 1997 to 2007.
Miodrag has designed and implemented numerous traceability systems worldwide, and he took part in the development of the following standards and solutions:
ISO 22005 Traceability in the feed and food chain - General principles and basic requirements for system design and implementation, member of TC34/WG9.
Codex Alimentarius Commission, member of the Work Group on Traceability/Product Tracing.
United Nations Standards for Meat, WP7/GE11 member together with United States Department of Agriculture, European Commission and Ministries of Agriculture of Argentina, Brazil, France, Germany, Poland, Russian Federation, UK, etc.
Global Food Safety Initiative (GFSI) Implementing Traceability in the Food Supply Chain together with Carrefour Group, Coca-Cola, Kraft Foods International, Delhaize, ICA, Spar, etc.
ECR Europe - Using Traceability in the Supply Chain to meet Consumer Safety Expectations together with Nestlé, Metro, Danone, Unilever, Henkel, Bacardi, Kellogg, SCA Hygiene Products, etc.
GS1 Global Traceability Standard together with Nestlé, Wal-Mart, Syngenta, Carrefour, Procter & Gamble, Canadian Produce Marketing Association, Grocery Manufacturers Association of America, Food Marketing Institute, etc.
Beef Traceability together with the European Livestock and Meat Trading Union, Liaison Centre for the Meat Processing in the EU, EuroCommerce and European Commission, etc.
Fresh Produce Traceability together with European Association of Fresh Produce Importers, EUREPGAP, European Union of the Fruit and Vegetable Wholesale, Import and Export Trade, Southern Hemisphere Association of Fresh Fruit Exporters, Freshfel Europe, PMA and CPMA, etc.
Fish Traceability together with Norwegian Institute of Fisheries and Aquaculture, 10 European GS1 organizations, GS1 Canada, GS1 Chile and GS1 US.
Traceability of Fishery Products Tracefish specification of the information to be recorded in farmed and captured fish distribution chains (CEN CWA 14659:2003, CEN CWA 14660:2003, ISO 12785:2011, ISO 12877:2011).
Banana Traceability together with Bonita, Chiquita, Dole, Del Monte, Fyffes, Freshfel Europe, European Community Banana Trade Association, etc.
Wine Traceability together with Allied Domecq, Constellation, Diageo, Distell, E&J Gallo, Henkell & Söhnlein, Les Grands Chais de France, AFED (France), WSA (UK), etc.
Communicating Reliable Information and Standards to Agriculture and Logistics (CRISTAL) together with BASF, Bayer, Dow, DuPont, Monsanto, Syngenta, European Crop Protection Association, etc.
Global Upstream Supply Initiative (GUSI) together with Ajinomoto, Unilever, Nestlé, Procter & Gamble, Danone, Henkel, Kraft, Sara Lee, Tetra Pak, Alcan, IFF, Firmenich, Crown, Novozymes, SCA Packaging, Kappa, etc.
GS1 Healthcare together with Abbott, Baxter, B.Braun, Boston Scientific, GSK, Johnson & Johnson, McKesson, Medtronic, Merck, NACDS, Pfizer, Smiths Medical, Tyco, etc.
Miodrag served on the Board of the International Federation for Produce Coding and on the EUREPGAP Council. He was the architect and convener of GS1 Traceability, GS1 Healthcare, GS1 Logistics & Customs, GS1 Technical Cooperation agreements with NATO and WCO, GS1 Conformance & Certification, and GS1 Fresh Foods initiatives.