ABOUT US
Miodrag Mitic, Founder and Managing Partner
Miodrag Mitic is recognized worldwide as a leading expert and pioneer in traceability solution design, system assessment and implementation. He is appointed in a personal capacity to the European Commission Expert Group on Product Traceability (DG SANCO).
Most recently, he advised GHX, Godiva, CEN, European Commission, ChilePork, IFS, Coca Cola Company, Trace Register, ChinaTrace and JSV Sistemas RFID.
Previously, Miodrag served as Vice President Global Development and Strategy with TraceTracker, where his team was awarded the Technology Pioneer 2009 title by the World Economic Forum. He served as General Manager leading the Solutions and Industry Engagement business units at the GS1 Global Office from 1997 to 2007.
Miodrag contributed, facilitated, developed, edited and/or co-authored the following standards, solutions, and groups:
ISO 22005 Traceability in the feed and food chain - General principles and basic requirements for system design and implementation, member of TC34/WG9
Codex Alimentarius Commission, member of the Work Group on Traceability/Product Tracing
United Nations Standards for Meat, WP7/GE11 member together with United States Department of Agriculture, European Commission and Ministries of Agriculture of Argentina, Brazil, France, Germany, Poland, Russian Federation, UK, etc.
Global Food Safety Initiative (GFSI) Implementing Traceability in the Food Supply Chain together with Carrefour Group, Coca-Cola, Kraft Foods International, Delhaize, ICA, Spar, etc.
ECR Europe - Using Traceability in the Supply Chain to meet Consumer Safety Expectations together with Nestlé, Metro, Danone, Unilever, Henkel, Bacardi, Kellogg, SCA Hygiene Products, etc.
GS1 Global Traceability Standard together with Nestlé, Wal-Mart, Syngenta, Carrefour, Procter & Gamble, Canadian Produce Marketing Association, Grocery Manufacturers Association of America, Food Marketing Institute, etc.
Beef Traceability together with the European Livestock and Meat Trading Union, Liaison Centre for the Meat Processing in the EU, EuroCommerce and European Commission, etc.
Fresh Produce Traceability together with European Association of Fresh Produce Importers, EUREPGAP, European Union of the Fruit and Vegetable Wholesale, Import and Export Trade, Southern Hemisphere Association of Fresh Fruit Exporters, Freshfel Europe, PMA and CPMA, etc.
Fish Traceability together with Norwegian Institute of Fisheries and Aquaculture, 10 European GS1 organizations, GS1 Canada, GS1 Chile and GS1 US.
Traceability of Fishery Products (Tracefish standards: CWA 14659:2003 and CWA 14660:2003) specification of the information to be recorded in farmed and captured fish distribution chains.
Banana Traceability together with Bonita, Chiquita, Dole, Del Monte, Fyffes, Freshfel Europe, European Community Banana Trade Association, etc.
Wine Traceability together with Allied Domecq, Constellation, Diageo, Distell, E&J Gallo, Henkell & Söhnlein, Les Grands Chais de France, AFED (France), WSA (UK), etc.
Communicating Reliable Information and Standards to Agriculture and Logistics (CRISTAL) together with BASF, Bayer, Dow, DuPont, Monsanto, Syngenta, European Crop Protection Association, etc.
Global Upstream Supply Initiative (GUSI) together with Ajinomoto, Unilever, Nestlé, Procter & Gamble, Danone, Henkel, Kraft, Sara Lee, Tetra Pak, Alcan, IFF, Firmenich, Crown, Novozymes, SCA Packaging, Kappa, etc.
GS1 Healthcare together with Abbott, Baxter, B.Braun, Boston Scientific, GSK, Johnson & Johnson, McKesson, Medtronic, Merck, NACDS, Pfizer, Smiths Medical, Tyco, etc.
He was also the architect and convener of GS1 Traceability, GS1 Healthcare, GS1 Logistics & Customs, GS1 Technical Cooperation agreements with NATO and WCO, GS1 Conformance & Certification, and GS1 Fresh Foods initiatives.
Prior to his role in GS1, Mr. Mitic held the position of General Manager Business Development with EAN International. He had then served on the Board of the International Federation for Produce Coding and on the GLOBALGAP Council.
